Podcast by GMP Boost
15 June 2024
00:00
24:13
15 June 2024
Texoma is a vibrant and dynamic market located in the northern part of the state. This growth-oriented corridor stretches between Dallas and Southern Oklahoma, making it a prime location for businesses and residents looking for opportunities. With a population of over 1.3 million people, North Texas offers a diverse and thriving community. The area boasts a rich history, picturesque downtown areas like McKinney, and a range of industries, including technology, finance, healthcare, and automotive. In addition, North Texas is known for its hyper-local radio stations that serve as influencers in the community. These stations provide authentic connections to the local audience, offering weather updates, community service elements, and public service announcements that major markets cannot replicate. With the region experiencing significant growth and offering a quality audience with a high discretionary income, North Texas is an ideal place for businesses to advertise and establish roots.
00:00
23:15
15 June 2024
Clayton, from Radford Media Group, joins the host in this episode to discuss their market and the power of local connectivity. They shed light on the potential of small markets beyond the Nielsen rated metros and the importance of marketing these areas. Clayton shares insights about their community podcast network and how they deliver local content to their listeners. Their focus on severe weather coverage and providing real-time information to their region sets them apart from other media outlets. With their local DJs and trusted voices, they have built strong relationships with their community. They dispel the myth that rural areas lack spending power, highlighting the presence of wealth in their region. Finally, they emphasize the value of live and local broadcasters in delivering timely and relevant content. The episode aims to educate national advertisers about the significance of small markets and the impact they can make.
00:00
23:48
18 April 2024
This podcast episode features an interview with Krista from Always Mountain Time, a local broadcaster in Summit County, Colorado, who provides insights into the unique broadcasting challenges of mountain communities. The discussion revolves around the topography that limits signal penetration, requiring creative engineering solutions such as towers and translators on mountains. The episode emphasizes the importance of local radio in mountain communities, serving as a connection to local news, weather updates, and community events. Krista highlights the strong engagement of the community and how the radio stations become the voice of the residents. Moreover, the episode delves into the significance of the Spanish-speaking Hispanic population in Summit County and the role of the radio station in reaching and serving this audience. The conversation also touches upon the impact of COVID-19, which led to a significant increase in full-time residents in the mountain towns, as many people chose to escape city life. Overall, the episode aims to dispel the myth that Denver represents the entire state of Colorado and emphasizes the vibrant and engaged nature of mountain communities.
00:00
23:26
18 April 2024
Advertsing agencies sometimes overlook the value of non-metro trading areas. Gen Media Partners and Elkhorn Media Group are on a mission to change that. With their locally owned and operated stations, Elkhorn Media has been able to tap into the unique dynamics of their markets and form strong partnerships with businesses and community members. This podcast episode highlights the Columbia Basin, a trading area that encompasses parts of Oregon and Washington. Through a lively conversation with Colleen Brady, listeners get a glimpse into the vibrant culture and diverse industries that thrive in this region. From farming and ranching to tourism and local events, Columbia Basin offers a wealth of opportunities for advertisers looking to connect with a highly engaged audience.
00:00
33:14
03 April 2024
Eureka, California is a market that often gets overlooked by national brands and advertising agencies due to the lack of traditional metrics and ratings. However, David, a broadcaster from Bicoastal in Eureka, sheds light on the unique value and potential of this market. With a population of nearly 150,000 people and a picturesque location on the California coast, Eureka offers a range of opportunities for businesses and advertisers. The area is known for its stunning natural beauty, including the breathtaking redwood forests and access to the Pacific Ocean. David highlights the strong sense of community and local pride in Eureka, with heritage personalities on the airwaves and a commitment to serving the needs of the people. Despite being a non-metro market, Eureka has a thriving radio industry that focuses on local content and engages with listeners on a personal level. This in-depth conversation highlights the untapped potential of Eureka's market and challenges the misconceptions surrounding small markets.
00:00
30:26