We are on a mission! We want to highlight the value of non-metro for brands and marketers. Marketing funds more naturally flow to areas with a magic Nielsen number in front of it, but 20% of the US pop lives “non-metro” or outside of Nielsen defined metro areas. GMP worked with 1300 different non-metro broadcasters last year! 1300! So we have lots of amazing and inspirational locally owned and run broadcasters to pull from!